HeartFlex is a TOTALLY NEW
CONCEPT in "hand-held" personal
fitness exercisers.
It
is used by professional athletes to target and strengthen
"sport-specific" muscles of the upper-body; to increase grip,
arm, shoulder, back, and chest strength while improving flexibility and
endurance.
Its unique design is constructed with 18 precision ball-and-socket
joints that create "consistent resistance" through a complete
range of motion. Unlike weights that build stiff bulky muscles, HeartFlex
is specifically designed to target, tone, and strengthen functional
muscles while improving flexibility.

Health Club Patrons
You love your club. Now double-up on efficiency
and make your gym time more productive by taking along HeartFlex.
Other hand-held exercise devices, including weights, work only at
the ends of your range of motion. HeartFlex's patented resistance
assembly allows you to exert your muscles through the entire range
of each movement you perform.
Use it with your favorite cardio machines to maximize your
workout. HeartFlex is light and compact so that even if you drop
it, no harm will be done to you or the equipment. Use HeartFlex
concurrently with the following devices:
 | Upright exercise bikes.
 | Recumbent exercise bikes.
 | Treadmills
 | Stair-steppers |
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To take a break, just wrap HeartFlex around the back of your
neck to free your hands. HeartFlex is lightweight and compact so
it easily fits in your locker or gym bag.
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Fitness Directors and Group Exercise Instructors
HeartFlex is a resistance device that weighs less than a pound and is
very compact. Muscle building resistance is created as you bend it, twist
it, or flex it. HeartFlex is very benign, there are no stretch bands or
springs that can snap back and injure. An entire classroom's supply can be
stored compactly in your studio closet.
Use HeartFlex in your classes to:
 | Warm-up before and cool-down after sessions.
 | Stretch and strengthen muscles.
 | Raise heart rate and improve circulation by combining multiple
repetitions with light "consistent resistance".
 | Target specific joints and muscles for individual attention.
 | Strengthen and tone the upper-body while improving grip.
 | Incorporate HeartFlex into step routines for added upper-body
exercise. |
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Personal Trainers and Physical Therapists
HeartFlex has an application for ALL of your clients. Use it to develop
general upper-body fitness, or for sport-specific muscle targeting.
Because it is not spring or rubber band powered it won't snap back and
injure your clients. HeartFlex is non-intimidating, perfect for those
beginning exercise, for active
adults , even for your clients who are mobility
impaired. Compact and lightweight, HeartFlex is easy to take to
clients for "in home" sessions.

Health
Club and Gym Owners
In addition to adding a new dimension to your group exercise classes,
HeartFlex will help you expand membership to new clients
such as "non-exercisers" and "seniors" which have been
traditionally scared away from exercise facilities by noisy iron weights
and heavy machines.
Attract and introduce the easily intimidated to your business with
HeartFlex. Offer them a strength program with a low risk of injury and the
ability to start slowly and progress at their own pace. After proper
conditioning these clients will be converted to permanent club membership.

Pro Shop or Counter Sales
After introducing HeartFlex to your members they'll want to own one for
their home and office. It's so light and compact they can keep it in their
gym bag or locker. It packs easily for business travel and vacations and
they'll love giving them to friends as gifts.

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